The company’s fourth quarter revenue in North America was $312 million, an increase of 36%. “While cable fights cord-cutters and streaming services fight the cash content war, Fubo is building an experience and suite of services that can win.”įubo’s primary competitors are YouTube TV (which last week announced a 12% price hike) and Disney’s Hulu + Live TV.Īs of the end of 2022, Fubo reported 1.445 million subscribers in North America, gaining 214,000 in the fourth quarter and increasing 29% year over year. “The reason Maximum Effort believes in Fubo is it’s the one product that captures the best of cable and the best of streaming, while having the very meaningful differentiator of live sports,” Reynolds said in a statement. Maximum Effort, co-founded by Reynolds and George Dewey, owns $10 million worth of shares in Fubo under a multiyear, first-look deal for unscripted content the production company inked with Fubo. Ryan Reynolds' Maximum Effort Part of Venture Building 1.2 Million-Square-Foot Studio in Canada (EXCLUSIVE) Nexstar Exec on Why Broadcasters Balked at CBS' Terms for Pact With Sports Streamer FuboTV Ryan Reynolds' Mint Mobile to Be Acquired by T-Mobile for Up to $1.35 Billion As it tries to reverse a tide of red ink, FuboTV is rebranding its internet pay-TV service Fubo - and the company unveiled a new brand campaign co-produced with Maximum Effort, the advertising and production company headed by Ryan Reynolds, who’s an investor in Fubo.įubo’s new nationwide ad campaign features NBA champion and Hall of Famer Kevin Garnett ( pictured above) and former NFL quarterback Mark Sanchez, with the tagline, “If Sports Fans Built a Streaming Service.” The multiplatform campaign comprises a series of 15- and 30-second TV spots and digital display ads.

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